Website rebuilt
A faster mobile experience, clearer service paths, and useful content gave search demand somewhere credible to land.
How we handle website improvementsWhat the data shows
Case study · Source visible · DatedWhat changed when A&M's website and Google presence started working together?
More people found the business through Google. Organic clicks moved from a prior monthly range of 20–28 to 116 during June 1–21. The source and the limit of that result are shown below.
The measured result
How much did Google visibility change?
A&M Pool Service & Repair brought LVCOI in during May 2026. By June 21, organic clicks had moved well beyond the prior monthly range and search impressions were about ten times higher.
Client location: Waxahachie, Texas. Source: Google Search Console and Google Business Profile. Verified through June 21, 2026. June is a partial month. A&M is a pool service company. See what the same work covers for pool businesses.
0306090120
Search impressionsabout 10× higher
Month by month
Seven months of clicks. You can see where we started.
Organic clicks per month. December and June are partial months. Source: Google Search Console, verified June 21, 2026.
What changed
What work was completed?
The website, Google Business Profile, and business listings were handled as one connected system.
Google profile repaired
Core categories, services, hours, profile detail, and activity matched the work A&M actually performs.
How we optimize Google Business ProfilesListings aligned
The business identity became more consistent across the places that repeat local data.
How citation cleanup worksWhat we can say
More people found them on Google.
Organic clicks rose from the prior 20–28 monthly range to 116 in the first 21 days of June. Search impressions grew about ten-fold.
What we cannot say
Revenue is not in this data.
Call tracking was not installed. We do not turn search visibility into a lead, booked-job, or revenue claim without the source to support it.
The receipt
What should a result include?
A source, a date, the measured change, and a clear statement about what the data cannot prove.
Client: A&M Pool Service & Repair · Waxahachie, TexasSource: GSC / GBP
20–28organic clicks per month before
116organic clicks in June 1–21
≈10×search impressions
Verified through June 21, 2026
Call tracking was not installed, so this proves search visibility. We do not claim a lead, booked-job, or revenue number from it.
Read the full, sourced case studyLatest build
Can a simple website handle booking without another monthly software bill?
Built for Brooke Farris, a hairstylist at THE MARK salon in Henderson: her own photos, a booking flow that ends in a text to the salon, and no monthly software bill. In client review now, launching at brookefarris.com.
- ✓One fast page. No plugins to break, nothing to patch.
- ✓Booking wizard that ends in a pre-written text to the salon.
- ✓Her real work: a 24-photo gallery from her own portfolio.
No traffic numbers here yet. The site hasn't launched. When it does, the result gets published the same way as A&M's, with the source, date, and limits included. Builds like this are part of website improvements.
Start with the business
See where your business stands today.
The written audit explains what is working, what needs attention, and what is not worth paying for. Keep it, use it yourself, or ask us to handle the work.
- Whether the website is helping or getting in the way
- What the Google Business Profile is missing
- What search and AI systems can understand about the business
- Whether calls, forms, and booking requests reach the right person
- Which work matters now and what can wait