Technical SEO
Crawlability, indexation, canonicals, redirects, status codes, XML sitemaps, robots directives, and structured data.
Technical SEO · Web operations · Direct implementation
Lawrence Anthony Hogle Founder of LVCOI
I own the work from diagnosis through implementation and validation. I audit, build, optimize, deploy, and maintain websites across technical SEO, on-page and local search, structured data, analytics, lead routing, automation, and direct implementation in code.
Core capabilities
Strategy is connected to the implementation.
Implementation
HTML, CSS, TypeScript, JavaScript, SolidStart SSR, GitHub workflows, Cloudflare deployment, security headers, and accessibility.
Measurement
Google Search Console, GA4, consent-aware analytics, call tracking, form delivery, and reporting with explicit limits.
Search operations
On-page and local SEO, Google Business Profile, listing consistency, content briefs, and developer-ready specifications.
Automation
LLM-assisted analysis, repeatable audits, route-driven metadata, schema builders, validation, and internal workflow tools.
Ownership
Diagnosis through implementation, deployment, validation, documentation, monitoring, and ongoing maintenance.
Selected work
What I personally built and operated.
A&M Pool Service & Repair
Connected a rebuild, local presence, and useful content.
- Business problem
- A weak web and Google presence was limiting how often prospective customers found a credible answer.
- My work
- Rebuilt the website, repaired the Google Business Profile, aligned listings, and wrote service content, guides, and calculators.
- Measured result
- Organic clicks moved from 20–28 per month to 116 during June 1–21, 2026; impressions increased about tenfold.
- Tools
- Google Search Console, Google Business Profile, HTML, CSS, JavaScript, structured content, and call tracking.
The result measures search visibility, not automatically leads or revenue. Source data was verified through June 21, 2026.
Read the sourced case studyKain's Tires
Launched a bilingual local-service site around real customer decisions.
- Business problem
- An East Las Vegas tire shop needed Spanish- and English-speaking customers to find the right service, understand the shop, and call or visit without friction.
- My work
- Built and launched the bilingual site, organized the tire, repair, location, about, contact, and customer-question content, and connected calls, directions, reviews, and quote paths.
- Technical implementation
- Paired Spanish and English routes, self-referencing canonicals, hreflang alternates, focused service pages, structured data, responsive navigation, and XML sitemap coverage.
- Current status
- Live at kains-tires.com. The public site credits LVCOI; no traffic or conversion outcome is claimed without source data.
Public implementation evidence was verified August 31, 2026. Performance measurement remains separate from the build claim.
Visit the live siteLVCOI.com
Built the technical foundation that the public site runs on.
- Business problem
- A growing service and industry architecture needed consistent crawl, metadata, schema, performance, and conversion controls.
- My work
- Designed and implemented the route registry, server-rendered pages, route metadata, canonical tags, JSON-LD builders, XML sitemap, robots response, analytics consent, accessible navigation, forms, and deployment pipeline.
- Technical implementation
- SolidStart SSR with TypeScript, reusable route data, nonce-based CSP, security headers, font preloading, reduced-motion handling, and GitHub CI.
- Tools
- SolidStart, SolidJS, TypeScript, Vite, GitHub Actions, Cloudflare Workers, GA4, and Git.
This is an operating platform, not a traffic case study. The implementation details are stated separately from performance claims.
See the operating principlesBrooke Farris
Created a focused booking experience without another software subscription.
- Business problem
- A local stylist needed a fast, credible home for her work and a low-friction route from browsing to booking.
- My work
- Built a responsive one-page site from her original photography, a 24-image portfolio, and a guided booking flow that creates a pre-written text to the salon.
- Current status
- Client review. No traffic or conversion result is claimed before launch and measurement.
- Tools
- HTML, CSS, JavaScript, responsive images, accessibility review, and direct messaging integration.
Working method
Diagnose → hypothesize → implement → validate → document
For A&M, I treated the website, profile, listings, and content as one search system, implemented the fixes directly, then used dated Search Console data to validate the visibility change without presenting clicks as booked work.
Why the next environment